For example, if you’re making a filter to promote an event you are hosting, you’ll probably want to include the name of the event somewhere on the filter so attendees can let their friends know where they are. Having a clear goal will make it easier to decide how your filter should look and what information it should contain. To start, circle back to why you are making this filter in the first place. Now for the fun stuff! Step 1: Choose your concept If you don’t, check out this handy how-to from Snapchat. Tada! Let’s get Snapping: Designing a Snapchat Geofilter in 5 easy stepsīy now, most people know what Geofilters are and how they work. So we decided to fix that and wrote this article.
#CUSTOM SNAPCHAT FILTER DESIGNER HOW TO#
Swipe right on the Snapchat app to access the Geofilters in your neighborhood.Īt 99designs, we created not one but two Geofilters to celebrate 9/9 day this year and the results were great! But there wasn’t a lot of great documentation out there on how to design Snapchat Geofilters right, nor how to effectively use them to market your business.
If you’re not ready to curate your own Snap Stories just yet, you can dip your toes in the water by designing a filter and sharing it with Snapchat’s Geofilter tool. The app is quickly growing popular amongst the older crowd, with 50% of all daily new users over the age of 25. If you’ve avoided taking your brand on Snapchat due to the younger demographics, now might be the time to reconsider. The complete guide to social media image sizes for 2022
#CUSTOM SNAPCHAT FILTER DESIGNER FREE#
Well-known brands such as Taco Bell, Free People, HubSpot (and even yours truly!) have also caught onto the trend, adopting Snapchat as yet another channel to reach their target audience. But the app has grown far past the days of teens sending inappropriate photos to one another and is now lauded as a major media platform, with media companies like CNN, Food Network and Buzzfeed retaining a permanent presence on the app’s Discover feature. Lets take a step back: what is Snapchat? For the self-proclaimed “old folks” or those who live under a rock, Snapchat lets users send one-off photos and videos to friends which self-destruct after opening. Being that the on-demand Geofilter tool for brands is still relatively new, it’s a great chance for companies to tap into a new realm of viral marketing. Snapchat offers brands the capability to purchase their own on-demand Geofilters for an extremely low cost. Snapchat Geofilters-otherwise known as those decorative location-based overlays that appear when you swipe right after taking a photo-are a great way to promote an event or new product, or just spread general brand awareness.
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